In 5 courses & 4 hours
In 6 exercises & 4 templates
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-Ben Horowitz --Investor, Partner at Andreessen Horowitz
- Elisa Schreiber --Marketing Partner at Greylock Partners
We share tips, case studies, insights and updates to inspire you.
When you know how to make an audience feel good about themselves, you have a lot of power in your hands. I discovered storytelling when I was working as a PR consultant a few years ago. Until then, I was trying (hard) to sell company-centric stories. Sometimes, journalists agreed to write about them. But did people actually read these stories? To be honest, I wasn't convinced. I believe the best stories are about the audience. This is what they want to read about. It's time for entrepreneurs to embrace the power of storytelling.